A practical approach to minding your business.

Sustainability and social impact can feel overwhelming. We make them simple, actionable, and a driver of growth for beauty and fashion brands. Impact Decoded is a virtual community that connects you with peers, experts, and education — everything you need to scale.

Learn. Ask. Connect.

  • On-Demand Courses

    on essentials like impact branding, packaging and supply chain, and how to talk to customers about sustainability

  • Vetted Experts

    for direct 1:1 guidance across regulation, product development, communications, and more

  • A Private Founder Community

    hosted on Circle, where peers share real-time wins, challenges, and lessons learned

Apply to Join
Virginia Tenpenny Chief Social Impact Officer, NationSwell ex-Global Social Impact Officer, Starbucks

“The smartest companies future-proof themselves by weaving sustainability and impact into their DNA from day one. With Impact Decoded, Danielle has shown, whether with global giants or scrappy startups, that when sustainability and social impact is baked in early, it doesn’t just mitigate risk, it unlocks new value, resilience, and long-term growth.”

Virginia Tenpenny
Chief Social Impact Officer, NationSwell
ex-Global Social Impact Officer, Starbucks

Who We Are

Experienced Guidance, Decoded

Impact Decoded was founded by me, Danielle Azoulay, a sustainability leader with more than 20 years of experience at Marc Jacobs, L’Oréal USA, and Bed Bath & Beyond. After working with some of the world’s biggest companies, I saw a gap: early-stage founders cared about sustainability and social impact, but lacked resources and clear direction.

Impact Decoded was built to close that gap — bringing credible expertise and practical tools to founders who want to get it right from the start.

Meet the Experts

  • Holly Moore

    Formulations/Product Development

  • Camille Forde

    Sustainability Social Impact/Innovation (fashion and beauty)

  • Dana Davis

    Sustainable Materials & Product Development (fashion)

  • Allison Kent-Gunn

    Sustainable Packaging Development

  • Sasha Calder

    Beauty Value Chain

  • Kelly Burton

    ESG reporting and frameworks

  • Danielle Jezienicki

    Sustainable Investors

  • Michael Keeler

    Impact Leadership

  • Angela Goleme

    Impact Brand + Creative Direction

  • Tiffany Beveridge

    Impact Branding + Voice

Apply to Join

Brands We’ve Bettered

Proof in Practice

  • "Impact Decoded connects brand values to real-world strategy expertise and clarity. A no-fluff approach makes this community stand out in a sea of vague sustainability advice for founders. They don’t just teach you what to do, but why it matters and how to make it work for your business. If you're building a purpose-led brand, this is the guidance you've been looking for."

    Lisa Diegel, Director of Sustainability & Impact
    Faherty

  • "Impact can feel overwhelming for early-stage founders. With Impact Decoded, this community has the gift of making it practical, actionable, and energizing."

    Nour Tayara, Founder
    Aora Mexico

Start Smart. Grow Strong.

The Impact Decoded community opens November 1.

Founding members who join now lock in a lifetime rate:

$149/mo

(regularly $299/month)